Templates and guides for B2B sales calls
7 resources for the sales call: templates to copy, checklists to print and guides to read. All free, no sign-up. Klarruf is built for sales teams in Germany and the EU; where a page mentions rules, they are Germany’s.
Preparing and running the sales call
From the script before the call to the line that moves things on after an objection.
- Sales call script templateSix phases with lines to adapt for a first B2B call.
- Sales call checklistFrom preparation to follow-up, to tick off and print.
- Discovery questionsQuestions in eight areas, from the current situation to the next step.
- Objection handlingThe most common objections in B2B sales, with two responses each.
- Objection handling techniquesNine techniques from the clarifying question to pre-empting, with example lines.
- Buying signalsHow to hear that a buyer is ready, and what to say then.
Objections one by one
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Winning new customers by phone
The cold call from the first sentence to the meeting.
Recording calls: data protection and works council
What has to be settled before a team records its sales calls and has them analysed.
In German: Muster-Betriebsvereinbarung
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Choosing call analysis software
What matters for teams in Germany, and how the vendors differ.
In German: Gesprächsanalyse-Software im Vergleich
Comparisons
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All articles on call analysis, coaching and data protection in sales are on the blog.